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VIVO Bagged SIIMA 2017

VIVO bags Title Sponsorship of SIIMA 2017


South Indian International Movie Awards (SIIMA), is the largest and the most viewed film awards show
in South India and enjoys over 50% television reach across the South Indian region. SIIMA is a true
reflection of South Indian cinema and connects the Global South Indian Film fans with their favorite
South Indian Film Stars.
SIIMA aims to recognize excellence in cinematic achievements in the Tamil, Telugu, Malayalam and
Kannada film industries as assessed by the viewers and fans from the world over through a unique
and proprietary voting mechanism, thereby truly representing the choice of the fans!
Bringing together the Tamil, Telugu, Kannada & Malayalam film industries annually, SIIMA travels to a
foreign location every year, together with approximately 500 celebrities for a weekend full of glitz,
glamour and fun.
Having completed 5 successful editions and travelling across countries like Dubai, Sharjah, Malaysia,
Singapore in the Past, SIIMA 2017 is all set to travel to a new country in June 2017.
Held over a period of 2 days, SIIMA gets together the top films stars and celebrities for the most
prestigious awards show with red carpet glamour, scintillating performances, and lots more. The twoday
event has creative interactive sessions among film makers and artists of the four south Indian
languages during the day and the awards night in the evening. On the Day one we celebrate Telugu &
Kannada Cinema while Day Two is dedicated to Tamil and Malayalam Cinema.
We at SIIMA are happy to announce our association with “VIVO” as the Title Sponsor for SIIMA 2017.
Talking about VIVO and SIIMA 2017, Adusumilli Brinda Prasad Chairperson - SIIMA says “We are
extremely happy and gratified for all the support from all the four South Indian film Industries and
SIIMA has only been growing in scale and popularity year on year. I am happy to welcome VIVO
Mobiles as our Title Sponsor for SIIMA 2017”
Delighted at the association, Vivek Zhang, CMO, Vivo India, said, “We are thrilled to have partnered
with the most coveted platform representing South Indian cinema globally. As a global smartphone
brand, we constantly try to connect closely with our target audience in different parts of the country.
We believe that the popularity of South Indian International Movie Awards (SIIMA) is a splendid
opportunity for Vivo to strengthen connect with the right audience and create a strong brand recall.
Our latest offering in the Indian market is a step ahead in our endeavor to revolutionize the selfie
phenomenon.”

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