Namasthe World Signs ₹36.24 Crore MoU with Andhra Pradesh Government to Set Up Manufacturing Units
Project to establish sustainable apparel, handloom and toy manufacturing centres in Kurnool and Visakhapatnam, creating 1,050 job opportunities
Piyush Goyal unveils Namasthe World Calendar and appreciates the brand's efforts to take Indian culture to global markets
Visakhapatnam, November 13, 2026: Hyderabad-based startup Namasthe World has signed an MoU worth ₹36.24 crore with the Andhra Pradesh Government at the 31st CII Partnership Summit. The agreement aims to establish sustainable manufacturing centres for apparel, handlooms and toys in Kurnool and Visakhapatnam.
Founded by Bhuma Mounika Manchu along with actor and entrepreneur Manchu Manoj, Namasthe World plans to create an integrated manufacturing model that connects traditional weaving with modern product development. Handloom fabrics will be used to make clothing, while leftover fabric will be converted into dolls and soft toys, ensuring minimal wastage.
The proposed project is expected to generate 950 direct jobs and another 100 indirect employment opportunities, benefiting artisans and local communities.
Speaking about the initiative, Bhuma Mounika Manchu, Founder and CEO of Namasthe World, said the company's goal is to take India's traditional arts, crafts and cultural heritage to international markets. She highlighted that the partnership would create new opportunities for artisans while strengthening sustainable manufacturing in Andhra Pradesh. She also noted that the company already has a retail partnership with Reliance Brands.
Manchu Manoj, Co-Founder and Chief Innovation Officer, said Namasthe World aims to bring together creativity, technology and entertainment to support traditional industries. He also revealed that the company is exploring opportunities to introduce AI and robotics into the making of Etikoppaka and Kondapalli toys through collaborations with leading technology companies.
During the summit, Namasthe World showcased its toy collection to Union Minister of Commerce and Industry Shri Piyush Goyal, who unveiled the company's calendar. Appreciating the initiative, the minister praised its approach of presenting Indian traditions and storytelling in a way that appeals to global audiences. He also highlighted the potential of traditional Indian toys in promoting the country's cultural identity internationally.
Several other prominent leaders welcomed the initiative.
Union Civil Aviation Minister Shri K. Rammohan Naidu appreciated the effort to provide better market opportunities for traditional artisans and encourage local craftsmanship.
Andhra Pradesh Industries and Commerce Minister Shri T.G. Bharat said the state welcomes investments that generate employment, strengthen traditional industries and promote sustainable manufacturing.
Sagili Shan Mohan, IAS, CEO of the Andhra Pradesh Economic Development Board, highlighted the project's potential to support innovation, entrepreneurship and employment while strengthening the state's manufacturing sector.
Rekha Rani, IAS, Commissioner of Handlooms and Textiles, stressed the importance of connecting traditional artisans with modern markets while preserving India's rich handloom heritage.
Shri P.V.N. Madhav, BJP State President, Andhra Pradesh, appreciated Namasthe World's efforts to combine art, culture and technology to promote indigenous craftsmanship.
The latest agreement follows another MoU signed by Namasthe World with the Andhra Pradesh Economic Development Board on October 26, 2026, in Tirupati. That three-year agreement focuses on promoting tourism and cultural heritage through characters, short films and QR-code-based experiences featuring traditional Etikoppaka and Kondapalli toys.
Namasthe World has already developed more than 55 original plush toy designs and sold over 43,000 BIS-certified toys. The brand is expanding its presence across India while also attracting interest from the Indian diaspora overseas.
About Namasthe World
Namasthe World is a self-funded Hyderabad-based startup focused on promoting Indian art, culture, crafts and heritage through toys, storytelling and creative products for children.
Operating under Namasthe Toys Private Limited, the brand follows the tagline "Celebrating Kids" and aims to introduce India's cultural traditions to the younger generation through play, original characters and meaningful storytelling.
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