PRESS NOTE
The vision and resolve of Hon’ble Chief Minister of Telangana Shri Anumula Revanth Reddy garu to make Hyderabad a global hub for film activity is well known. Interacting with a visiting Japanese Film & Anime industry delegation from CODA (Content Over-seas Distribution Association - Tokyo, Japan), the Hon’ble Deputy Chief Minister (DCM) of Telangana Shri Mallu Bhatti Vikramarka reiterated Hon’ble Chief Minister Shri Revanth reddy’s vision and Telangana Government’s commitment to realize it and assured full support to the film industry to fight digital piracy and optimize their poten-tial.
The Hon’ble DCM Shri Mallu Bhatti Vikramarka has congratulated the Japanese del-egation and members of both Telugu and Japanese Industry organizations on the eve of CODA signing a MOU with Telugu Film Chamber of Commerce (TFCC) and as-sured them of all necessary support from the Government from time to time to achieve their objectives.The Telugu Film industry expressed their gratitude to the Hon’ble Chief Minister Shri Revanth Reddy and to the Hon’ble DCM for their steadfast support. The Japanese delegation thanked the Hon’ble Deputy Chief Minister for his encourage-ment. Earlier they called on the DCM at Praja Bhavan to brief him about CODA’s jour-ney and the growing popularity of Japanese content in India and across the globe. They have also acknowledged the growing appeal of Telugu films in Japan.
Later Mr.Takero GOTO, Representative Director of the Content Overseas Distribution Association (CODA )-Tokyo, Japan and Dy.Senior Director of International affairs, Mr.Tatsuya OTSUKA have visited the Telugu Film Chamber of Commerce to execute the MOU.The MOU envisages knowledge sharing on best practices, strategies and joint campaigns against Digital Piracy. The CODA team then examined the methods and software tools being used by TFCC’s Anti Video Piracy Cell (AVPC) and appreci-ated the pro-active approach of the Telugu Film Industry in combating Piracy.
Digital Piracy has emerged as a transnational poly crime in recent times. Illegal betting, identity theft, online fraud, spreading of malware and cyber crimes of a very diverse na-ture are increasingly linked to Digital Piracy. To effectively deal with this situation on a sustained basis there is a need for industries, enforcement agencies and governments globally, to have bi-lateral and multi-lateral alliances and collaboration.
It is in this scenario, the Japanese Film and Animè industry represented by CODA - (Content Overseas Distributors Association) has entered into a MOU with the Telugu Film Chamber of Commerce (TFCC). The Telugu Film Industry becomes the first Film Industry in India to have this kind of a formal collaboration with Japanese Film / Animè Industry.
KL Damodar Prasad - Secretary - TFCC , Suresh Babu Daggubati - Managing Director of Ramanaidu Studios , Supriya Yarlagadda, Executive Director - Annapurna Studios and Rajkumar Akella - Chairman, Anti Video Piracy Cell - TFCC and Y.Manindra, Head of Operations - AVPC have participated in the event.
It is a matter of pride and recognition of Telugu Film Industry’s meritorious efforts in the fight against Digital Piracy over the years, ably supported by the Government of Tel-angana.
In recent weeks the Hyderabad Police has conducted some of the biggest operations in India, against Digital Piracy. Police have busted cam cording syndicates & HD Pira-cy syndicates and arrested several pirates from across India. More importantly the Hy-derabad Cyber Crime Police have brought to light the nexus between illegal betting sites and pirates besides the shortcomings and loop holes in the content flow pipe lines and have alerted and cautioned the stakeholders about strengthening their inter-nal security processes. Last week’s crack down on one of the biggest Piracy website IBOMMA is yet another testimony of the Telangana Government’s commitment under the leadership and guidance of Chief Minister Shri Revanth Reddy to fight Piracy and help Movie industry. Without the Chief Minister’s proactive decisions the aforemen-tioned operations by Telangana Police would not have been possible. The TFCC, takes this opportunity to once again thank Shri Anumula Revanth Reddy garu for the same on behalf of the entire Telugu Film Industry.
About AVPC - Telugu Film Chamber of Commerce
Telugu Film Chamber of Commerce (TFCC) had set up AVPC in 2005, to fight piracy. This was a first industry run outfit of thi nature for any film industry in India. In 2012, the Telugu Film Industry became the first film industry in India to sign a MOU with Mo-tion Picture Association of America (a consortium of all Major Hollywood Studios) in the presence of the then Chief Minister Shri Kiran Kumar Reddy. This has paved the way for greater visibility to Indian and particularly Telugu Films in Hollywood. In the subse-quent years, the market for Telugu films has grown substantially in North America. Several joint operations have been carried out by the Telugu Film Industry and MPA for the protection and promotion of Telugu & Hollywood content in the respective territories and across the world.
About CODA
The Content Overseas Distribution Association (CODA) was established in 2002 with the support of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs in response to the Japanese government's "Declaration to Become an Intellec-tual Property Nation." CODA brings together content holders from music, movies, anime, TV programs, games, publishing, and other fields, with the aim of promoting the overseas expansion of Japanese content and combating piracy. CODA comprises of 36 major Japanese Studios and 11 major organizations as its members.
www.coda-cj.jp
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