Aditya Chopra is bringing back his successful music strategy from Kajra Re and Dhoom 3 for War 2. Instead of releasing the full Hrithik Roshan and NTR dance song before the movie’s release, Yash Raj Films will only share a short glimpse to keep the excitement high. The full song will be shown exclusively in theaters when War 2 hits the big screen on August 14th.
A trade insider shared that War 2 is one of the biggest films of 2025, and everyone is eagerly waiting to see Hrithik and NTR’s dance number. Aditya Chopra wants to keep fans wanting more by not releasing the full song online, encouraging them to watch it in theaters for the full experience.
This approach is classic Aditya Chopra. He used it successfully with hits like Kajra Re from Bunty Aur Babli and Kamli from Dhoom 3, keeping songs exclusive to cinemas. With War 2, he expects the NTR-Hrithik dance to draw big crowds, boosting ticket sales as people won’t be able to watch the full song anywhere else.
Directed by Ayan Mukerji, War 2 also stars Kiara Advani and will be released in Hindi, Telugu, and Tamil on August 14th.
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