Sonu Sood Unveils ‘Alphalete’ Health Supplements: A New Era of Trust and Quality for India
Hyderabad recently witnessed a high-energy launch event as actor and philanthropist Sonu Sood introduced ‘Alphalete’, a health supplement brand committed to transparency and uncompromising quality. The vibrant ceremony at the Trident Hotel was made even grander with the presence of Miss India Manasa Varanasi, who joined Sood as a guest of honor.
Alphalete enters the market carrying the promise of being “Authentic - Exclusive - Performance” oriented, aiming to revolutionize the Indian supplement industry by providing lab-tested, QR-code verified products that uphold American quality benchmarks. The brand positions itself squarely against the influx of adulterated supplements, emphasizing consumer safety and informed choices.
Addressing the launch, Sonu Sood said:
Launching Alphalete in Hyderabad is a privilege. My congratulations to founders Suresh Shukla and Sravan Ghanta. Today's youth are passionate about fitness but face the real risk of unsafe, counterfeit products. Alphalete’s dedication to quality and transparency is refreshing and much-needed. I urge everyone to make wise, trusted choices and Alphalete, I believe, will earn that trust.
Suresh Shukla, Founder & CEO, highlighted the challenges of credibility in the supplement market, stating:
With an MBA from the USA and years of dedication to fitness, I launched Alphalete to deliver only genuine, lab-tested supplements that meet US standards. The Indian consumer deserves better our mission is to deliver just that.
Sravan Ghanta, Co-Founder & CFO, added:
This brand is more than a business it’s a movement for public health. We strive to create a trustworthy, community-focused supplement line for India.
The event drew fitness professionals, influencers, and media, quickly gaining momentum on social media under #iamalphalete. Alphalete’s commitment to lab-backed transparency and American-grade quality standards sets a new bar in India’s supplements market, promising a movement, not just a product launch.
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