ZEE5 Unveils New Look and Strategy

 ZEE5 Unveils New Look and Strategy: A Language-First Platform for Every Indian

This transformation brings together three key pillars content, experience, and affordability ensuring a platform that's rooted in Indian culture and ready for the next wave of digital users.

A Platform for Every Language Lover

ZEE5 now offers dedicated plans for major Indian languages starting at just ₹120 per month, with premium features like UHD content and Dolby Atmos. A special Hindi pack (including Punjabi & Bhojpuri) is available for ₹220/month, while the All Access pack is priced at ₹320/month. All these packs also come with annual subscription options.

130+ New Titles Coming in FY26

Audiences can look forward to over 130 new releases this year across originals, movies, non-fiction, and live content. Some of the exciting upcoming titles include:

Detective Sherdil (Hindi)

 Chhal Kapat: The Deception (Hindi)

 Sattamum Neethiyum (Tamil)

 Mothubaru Love Story (Telugu)

 Inspection Bungalow (Malayalam)

 Maarigallu (Kannada)

 Aata Thambhahya Naay (Marathi)

 Vibhishan (Bengali)

Each language vertical will be treated with authenticity, drawing from folklore, real-life stories, and local legends to deeply connect with viewers

With a redesigned app and AI-driven features, ZEE5 is now more intuitive and personal than ever. Whether you're in a big city or a remote town, the platform will deliver tailored content that feels like it was made just for you. It’s faster, easier, and designed to make discovery seamless.

Amit Goenka, President, Digital Businesses & Platforms, ZEEL said,

"This marks a major leap in our mission to serve India’s diverse audiences. We are now a deeply personalized, tech-driven platform built around language and culture. This is how we’re reimagining the future of Indian entertainment both at home and globally."

Kartik Mahadev, Chief Marketing Officer, ZEEL added,

"Our campaign is built on the idea that language is identity. A story told in your language feels lived, not just watched. We’re reaching deeper into India from metros to tier-3 towns to bring these emotional connections to life."

Raghavendra Hunsur, Chief Content Officer, ZEEL shared,

"Every story we tell now starts with cultural insight. From long-format originals to quick bites, we're not just telling more stories we're telling your stories, in your language. That’s the heart of our strategy."

With this rebranding, ZEE5 takes a giant leap toward becoming the go-to destination for meaningful, localized storytelling making entertainment truly personal for every Indian viewer.

Watch the brand film: Apni Bhasha, Apni Kahaniyan | మన భాష. మన కథలు