Producer SKN:Only Strong Stories Bring Audiences Back to Theatres

Content is King; I’ll Back Only Stories Meant for the Big Screen – Producer SKN

Producer SKN shares exclusive updates on his upcoming films including Raja Saab, the Hindi remake of Baby, and Chennai Love Story. He talks about his journey from PRO to blockbuster producer, his passion for strong content, and how affordable ticket pricing can revive Telugu cinema.

Fresh off the phenomenal success of Baby under the Mass Movie Makers banner, dynamic producer SKN is now steering multiple exciting projects. On the eve of his birthday tomorrow (July 7), SKN opened up about his eventful journey and what’s brewing next in a candid chat.

A Dream Rooted in Mega Fandom

 “I’ve been a hardcore Mega family fan since my childhood. That passion pulled me towards cinema. I always loved writing and won state-level awards for essays and debates. Over time, that love turned into a fascination for scripting films. I started off as a PRO, but it was Maruthi who nudged me into production, asking, ‘Do you want to be a PRO forever? Let’s make a film together!’ That’s how Ee Rojullo happened, and it changed everything for me.”

Hindi Baby Will Raise the Bar

 “The Hindi remake of Baby is shaping up beautifully. Unlike Telugu cinema, Hindi productions dedicate a lot of time to pre-production. We’re almost done with preparations and will roll the cameras next month. Expect an even more intense version than the original. Music sittings and other groundwork are moving at lightning speed.”

 A Career of Gratitude and Growth

 “I’ve loved every phase  whether as a journalist writing articles, a PRO crafting innovative publicity campaigns, or a producer making impactful cinema on tight budgets. One of the biggest blessings in my life has been the faith shown by Allu Aravind garu. Thanks to the freedom he gave me, I’ve had the chance to work with top banners like UV Creations, People Media Factory, Geetha Arts, and Mythri Movie Makers. His support means the world to me.”

On Learning from Bunny Vas

 “My friend Bunny Vas is exceptional when it comes to stories, music, and editing. He can instantly gauge what will click with audiences. Even in crises, he’s unshakeably calm. When Srihari garu, who played a key role in Pilla Nuvvu Leni Jeevitham, passed away with 80% of the film done, I informed Bunny Vas, and he coolly replied, ‘Nothing we can do. Let’s go play shuttle.’ His composure in tough times is something I keep learning from.”

 Promoting Telugu Talent

 “We’re committed to introducing Telugu girls as heroines — so far, we’ve launched seven or eight, and a couple more are on the way. But it’s not just about heroines; we’re keen on providing opportunities across departments. Soon, you’ll see us introducing women directors too.”

Exciting Projects Ahead

 “Chennai Love Story, starring Kiran Abbavaram, is already on the floors. We’ll introduce Krishna, a talented new director, through this project. The film’s pooja will happen later this month. Another film with Avinash (who worked on Hari Hara Veera Mallu) as director will pair a Kannada star with a mid-range Telugu hero. Both projects are set to begin soon. Post Raja Saab, I’ll team up with Maruthi and Sai Rajesh on two different projects. Also, Season 2 of the 3 Roses web series is gearing up for release on Aha.”

Why Content is Everything

 “We’re making both large-scale and small-budget films, but what matters most is the story. Take Baby  we believed in it so strongly that we arranged 100 premieres. Audiences today are sharper than ever. No amount of hype can replace genuine, gripping content. If the story doesn’t resonate, theatres will remain empty.”

A Reality Check for Aspiring Producers

 “Having started as a journalist, I’ve seen the industry inside out. This isn’t a business where you invest ten rupees and magically get twenty back. If a film works, you win; if it doesn’t, you lose everything. Production isn’t for those seeking quick profits or drawn in by glamour. It’s a seat of thorns, and without passion, one shouldn’t step in.”

The Raja Saab Phenomenon

 “You’ve witnessed the thunderous response to the Raja Saab teaser. It fits Prabhas garu’s global aura perfectly. Fans have waited years to see him in this kind of role, and this film will meet those expectations. We’re working hard to wrap up the remaining shoot, aiming for a grand release on December 5.”

A Life Devoted to Cinema

 “For me, cinema isn’t just a profession it’s my everything. I don’t have any other business interests. Every Friday, you’ll find me in a theatre. Even on social media, I only talk about films. The only break was during the COVID lockdown.”

The Changing Audience and Theatrical Model

 “OTT platforms changed everything during the pandemic, making viewers crave powerful stories. Lavish sets and big stars can’t save a film with weak content. We once relied on non-theatrical revenues like satellite and digital rights, but that bubble has burst. Today, only strong theatrical films bring returns.”

On Ticket Pricing and Release Windows

 “Look at Malayalam and Hindi cinema  they have an eight-week window before OTT releases, which helps even small films rake in massive box office numbers. But in Telugu, because of quick digital releases, audiences often wait for streaming instead of hitting theatres. Producers try to compensate with higher ticket prices, but it backfires. Affordable pricing is key to drawing people back to cinemas.”

No Plans to Direct or Act

 “I never aimed to be a producer, yet here I am, even venturing into Bollywood. The future depends on my effort and the audience’s love. I have no dreams of becoming an actor or director. What gives me courage is the moral support I get from Allu Arjun garu. His backing motivates me to keep taking risks. He’s determined to do two films every year within the next 18 months.”

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