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UAE to Play Host to Second Edition of South Indian
International Movie Awards
6 August 2013 – The much anticipated SIIMA celebration was heralded
at a press conference in Dubai today by the sensational Shriya Saran, along
with Rana Daggubati and Arya to announce details of the second South Indian
International Movie Awards.
To be held from 12
- 13 September, the award function will take place at the Sharjah Expo Centre. Short
listing the best films of all South Indian languages –Malayalam, Tamil, Telugu
and Kannada - SIIMA is gearing up for two days of action packed celebrations.
SIIMA has been
instituted with the aim of creating a global platform for the South Indian film
industry, and with over 500 Movies released in a year, the South Indian Film
Industry is one of the largest in the world.
Vishnuvardhan
Induri, Founder and M.D of SIIMA said: “SIIMA is a platform for South Indian
Film industries to showcase their cinema to the world, SIIMA will travel to a
different country every year and it will be a great platform for south Indian
films to market and publicize their movies.”
Arya, Indian Tamil
Actor and co-host at SIIMA, said: “I am very excited to be a part of a function
where South Indian cinema is presented on a global platform.”
The awards ceremony
will be spread over two days. Day one will comprise the ‘Generation Next Awards
Night’, and will be hosted by former
Miss India World and actress Parvathy Omanakuttan, and co-hosted by stand-up comedian Ash Chandler. The
‘Popular Awards’ will be held on day two, and will be co-hosted by Arya, Shriya
Saran, Rana Daggubati and Sonu Sood.
Shriya Saran,
Indian film actress and the co-host at SIIMA said, “I am very excited to be a
part of SIIMA. I had started my career with South Indian films so this industry
is very close to my heart. I am really thrilled that I am co-hosting this
prestigious award function and will be sharing the platform with three handsome
co-anchors.”
The prestigious
panel of experts at SIIMA have chosen the nominees of the awards, and the
winners will be chosen by an online voting system.
Rana Daggubati,
Indian Actor and co-host at SIIMA said: "I am really looking forward to
being with a room full of attractive, admired and extremely successful people
from the South Indian
film industry that are being honored for their artistic
contribution. As the host, it will be a pleasure to ensure that amongst all the
cheer, the stars have a good time, are thoroughly entertained, and cherish
their moment of praise.”
The awards
night will be packed with breath-taking acts and performances by some of the
biggest stars in South Indian cinema.