aha Makes a Splash with Spectacular Floating Billboard for Dance IKON 2: Wildfire
Hyderabad: In a groundbreaking marketing move, aha, the leading regional OTT platform, has redefined innovation with an awe-inspiring visual display at the heart of Hyderabad. To celebrate the highly anticipated return of Dance IKON Season 2: Wildfire, aha unveiled a massive 5-ton floating installation in Hussain Sagar Lake, turning the city’s skyline into an extraordinary billboard.
This striking spectacle, among the largest of its kind in Hyderabad in the past decade, instantly became a landmark attraction. Constructed in just 48 hours, the floating display stretches an impressive 40 feet in length and 36 feet in height, mounted on a 72×20-foot barge. The illuminated signage not only captivated onlookers but also went viral on social media, drawing crowds eager to snap selfies with the stunning backdrop.
Dance IKON Season 2: Wildfire is set to be an electrifying showdown, featuring high-stakes eliminations, unexpected wildcard entries, and intense mentor battles. The blazing floating installation perfectly embodies the fiery spirit of the show, promising a season filled with unmatched energy and excitement.
Commenting on this game-changing campaign, Vipin Unni, Chief Marketing Officer (CMO) of aha, shared, “Yes, you heard it right—we dropped Dance IKON 2 in a lake! To launch DanceIKON2WildFire, we placed a 5-ton floating spectacle right in the middle of Hussain Sagar, transforming Hyderabad’s skyline into our billboard. The response has been phenomenal—visitors near the Buddha Statue were amazed, and the installation quickly became a social media sensation.”
He added, “This season brings intense competition, unexpected twists, and fierce eliminations, all driven by audience votes. Our marketing had to match that energy. At aha, we don’t just launch shows—we create waves. Tune in every Friday for new episodes packed with action. Join the wildfire and WatchOnAha!”
With this bold and innovative campaign, aha has once again pushed the boundaries of entertainment marketing, setting new industry benchmarks and capturing the imagination of audiences everywhere.
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