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Producer Madhura Sreedhar Reddy appointed as Telugu Content head in Sony Liv

Madhura Sridhar reddy Appointed as SONYLIV OTT Telugu content Head


SonyLIV has appointed Sreedhar Reddy Komalla as head – Telugu content,
digital business. In his new role, Reddy will primarily focus on
leading the expansion plans of the Telugu vertical of SonyLIV for
users across markets. He has worked for multinational IT companies
like TCS, Infosys, Wipro and Tech Mahindra for 11 years and left IT
career to pursue his filmmaking dreams.

Reddy’s appointment deepens the roots of SonyLIV in the southern
market. At SonyLIV, Reddy will be responsible for bolstering the
Telugu content library. With long-standing experience across verticals
of the Telugu industry, he will oversee the development plans of the
platform in the region.

Reddy is known for his contribution to Telugu cinema. He started his
film career by establishing a music label Madhura Audio and shaped it
as one of the top music labels in Telugu Cinema. He is also an active
member of various Telugu Filmmakers Groups such as the Telugu Film
Directors Association, Telugu Producers Council, Active Telugu Film
Producers Guild amongst others.

Ashish Golwalkar, head- content, SonyLIV and SET, said, “We are
delighted to have Madhura Sreedhar Reddy at SonyLIV to head the Telugu
portfolio. Reddy brings with him a diversified experience that will
help us chart out growth for Telugu content and offer captivating
stories of India to our audience across genres.”

Sridhar Reddy said, “I am excited and looking forward to my new
innings at SonyLIV. My role here is to extend SonyLIV’s footprint in
the Telugu market and churn out homegrown content which caters to
users across geographies.”

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