Sania Mirza unveils adidas Ultra Boost

 Adidas unveils Ultra BOOST™- the greatest running shoe ever

Hyderabad, 7th March, 2015:– The energy revolution in running has taken a bold new step as adidas launched the greatest running shoe ever, Ultra BOOST™.  The shoe was unveiled at the adidas store, Jubilee Hills by adidas athlete and ace Indian Tennis player – Sania Mirza. 

To launch the Ultra BOOST™ a special experience zone was created at the store where five runners from the city along with Sania Mirza experienced the superiority of Ultra BOOST™ technology. 

Considered the ultimate expression of adidas’ revolutionary BOOST™ technology with the industry’s highest Energy Return; the Ultra BOOST™ combines a cohesive system of the most innovative and fully adaptive technologies to deliver your greatest run ever. 

At the launch, for a fully adaptable running experience the runners were also given an opportunity to train with the miCoach Smart Run. miCoach Smart Run is the most advanced and intuitive running device for improving general fitness, optimising performance for the sport and boosting endurance. It lets runners of all abilities to track their runs using GPS mapping, monitor their heart rate off their wrist, listen to their favourite music and get real-time coaching.

Speaking at the launch, Sania said, “Running is an important aspect of my regime and I dedicate significant hours to running during my training sessions. I have been an adidas athlete for over 8 years now and with the Ultra Boost, adidas has taken the running experience to a whole new level. I could feel the change instantly! One needs to try them on to experience the unmatched comfort and energy return the shoe delivers. Strap on the miCoach Smart Run watch along with these shoes and you’ll feel like you’ve stepped in to the future of running.” 

Damyant Singh, Brand Director, Adidas India added, “The Ultra Boost is our response to a runners call for more energy and we went on to create the greatest running shoe ever. The shoe represents our prowess in product innovation and commitment to develop the most comfortable and technically advanced running shoe today. Running is deeply rooted to the core of our brand and we aim to create unmatched running experiences, building on India’s strong running culture. With BOOST™, adidas raised industry standards and today we continue to blaze the path in energy running, with more ground breaking products to follow. ” 

The Ultra BOOST™ contains 20 percent more BOOST™ cushioning which performs consistently under any condition, for countless kilometers and season after season. Using thousands of unique energy capsules, BOOST technology returns energy that conventional EVA midsoles lose. BOOST provides support and guidance through a runner’s gait without compromising the energy needed to experience your greatest run ever. 

Through years of research and testing used by the world’s top engineering institutions, adidas has developed a collection of innovations built to harness the awesome power of BOOST™ to reach new heights of its Energy Return potential.  Ultra BOOST™ answers every runners needs by offering the very best in Energy Return, support, stability, comfort and style. 

Priced at Rs. 17, 999 the Ultra Boost is available across select adidas stores across the country.
#UltraBOOST #boostyourrun