BURGER KING® arrives in HYDERABAD
Launched its first restaurant in Forum Sujana Mall, Kukatpally today
Hyderabad, November 1, 2015: BURGER KING®, the American burger chain launched its first store in Hyderabad at Forum Sujana Mall, Kukatpally. With the opening of this store, BURGER KING® will now have 32 outlets across Delhi NCR, Mumbai and Navi Mumbai, Pune, Bengaluru, Chandigarh, Ludhiana, and Jalandhar since its launch in November 2014. With robust expansion plans, the brand now plans to expand its footprint across the southern region of India.
Commenting on the launch, Mr Rajeev Varman, CEO, BURGER KING® India said, “We are excited to open our first restaurant in Hyderabad and look forward to serving our much loved burgers, especially the WHOPPER®, to our guests here”.
Mr Varman added“India is a unique market. The taste palates though is experimental, mostly people like to savour the taste they are brought up with. That is why we have created an entirely new menu for India backed by extensive research and understanding of the local consumer preferences. We did not carry products from abroad but carried concepts and the cooking platform and ethos that BURGER KING® is known for. BURGER KING® India’s menu is quite innovative and we wish to offer our customers a whole new experience in burgers. We wish to create a distinct identity and taste that our consumers with resonate with.”
The menu for India was tested through consumer research with 3000 consumers prior to the launch. The diverse menu was accordingly created to ensure quality offerings across price-points. Special emphasis was given to setting up an extensive vegetarian menu for India. Apart from the flagship WHOPPER®, which is available for Indian consumers in Veg, Chicken and Mutton, the brand has on offer a very unique and tasty Chicken Tandoor Grill burger and Chicken Keema burger which are a favourites across markets. In its endeavour to offer innovative and great tasting products to customers, the brand has recently introduced Hi-Fries in three variants – Cheesy, Italian and Chicken. There is an easy upgrade to combo pricing where guests can upgrade any burger to a combo including fries and fountain drink at just Rs. 50/- across the menu.
The unique appeal for BURGER KING®lies in the quality and taste where the brand is conscious of its standards and uses 100 percent protein like chicken and mutton to form the patties and uses pulp of real fruit in its shakes. The quality is reflected clearly in the superior taste and helps the brand live up to its promise of 'Taste is King’.
In a constant endeavour to improve guest experience, Burger King has recently launched its delivery services in India. Capitalizing on online apps which are finding a huge appetite among urban customer, BURGER KING® has developed a single user-friendly tech enabled platform, to provide current and potential customers faster access to the much loved burgers at the click of a button. This speed of delivery has been centered around ensuring no compromise on product quality and is focused on enhancing overall customer experience.
About BURGER KING®
BURGER KING® is a global chain of hamburger fast food restaurants headquartered in Miami, Florida, United States. Founded in 1954, Burger King® is one of the largest fast food hamburger chains in the world. Every day, more than 11 million guests visit Burger King® restaurants across 13,000 restaurants around the world.BURGER KING® in India operates 32 restaurants across Mumbai and Navi Mumbai, Delhi NCR, Bengaluru, Pune, Chandigarh, Ludhiana, Jalandhar and now Hyderabad.