Let’s Unite to Revive Telugu Cinema: Producer SKN’s Call to Action
Producer SKN, known for his passionate support of Telugu cinema, recently made headlines with his heartfelt remarks at the trailer launch of Ghatikaachalam. The film, which he is distributing alongside director Maruthi under the Mass Movie Makers banner, sparked a vibrant discussion during a Q&A session with the media one that has since gone viral across social platforms.
Addressing the ongoing challenges faced by the Telugu film industry, SKN urged all stakeholders to come together to protect and rebuild it. Audiences are slowly drifting away from theatres, he pointed out. Factors like high ticket prices, expensive snacks, and uniform pricing throughout the week are making movie-going less appealing. We must consider introducing flexible pricing lower rates on weekdays and standard prices on weekends to bring the crowd back.
He emphasized the need to make cinema accessible and appealing without compromising on quality. Our focus must be on delivering top-notch entertainment at a reasonable price, he said. Only then can we fill theatres again. Exhibitors will see better business, and the entire ecosystem from technicians to producers will benefit. If someone is in critical condition, you don’t suggest cosmetic procedures. You save their life. That’s exactly where Telugu cinema is right now it needs urgent care, not distractions.
SKN also addressed the growing trend of instant online reviews. People are forming opinions based on early morning shows with empty seats, often overseas, he noted. But the real pulse of a film is felt in a packed theatre with local audiences. While we can’t and shouldn’t stop reviews, reviewers must also recognize their role within the industry. We’re all in this together and only through unity can we rebuild and uplift Telugu cinema.
His candid and passionate words struck a chord, sparking conversations and rallying support for the future of the industry.
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