Zee Telugu Koncham Istam Koncham Kastam From Ugadhi

Zee Telugu Launches a New Primetime Fiction show

· To go on air from Telugu New Year Day - UGADI, Mar 31, 2014 onwards, only on Zee Telugu

Hyderabad, Mar 27, 2013:Get geared to be entertained as Zee Telugu launches a new fiction shows in primetime from Mar 31. This new show ‘KonchemIstamKonchemKastam’will replace the existing Brundavanam from this UGADI - The Telugu New Year Day.

KonchemIstamKonchemKashtam is the story of a girl named ‘Revathi’ who belongs to a typical Telugu joint family in a village near Rajahmundry. She completed her B-Tech, yet likes to stay back in the village forever, as she enjoys a special bond with her family, farms, the nature, the surroundings and the village as a whole. But her father thinks the other way. He fears that her obsession towards the nature is making her rustic and her education is being wasted in the village. And hence Revathi is being forced by her parents to leave her village for higher studies.

On the other side ‘Gowtam Krishna’ a software engineer lives with a single agenda of holding American Green Card and settling down in US. He doesn’t believe in Indian traditions & culture, and thinks US is the only place for him.

The story is about how these two individuals with oppositeCultural and Regional backdrops come together and unite their families.

This fiction show is all set to premier from this Ugadi, March 31^st Mon - Fri @ 9:30 pm