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Pochampally Ikat Art Mela in city
Inaugurated by Tollywood Actress Ritu Varma at NSIC Exhibition
Centre, Kushaiguda
Hyderabad, 2013 : Much to the delight of the
fashion connoisseurs, 'Pochampally
IKAT Mela 2013' a 10-day
Handloom Products exhibition kicked - off at The National Small
Industries Corporation (NSIC) Exhibition Center, Radhika Theater Road,
Kamalanagar, Near Ecil X Road, Kushaiguda. The Mela organised
by Pochampally Handloom Park, will be on till 8th September 2013.
Ritu Varma, Tollywod Actress (Baadshah
movie fame) inaugurated the Mela by lighting the traditional
lamp. “It’s glad to see various apparel, particularly designer Fabrics, silk
and cotton sarees, to be showcased for the Fashion Connoisseurs” said Ritu
Varma.“Platforms such as this are required to reach out women looking for
well-designed hand made cotton, silk wear & exclusive home textile” she
added.
Exhibiting Exclusive Handloom products
like Hand made Bed & Home Linen, Dress Materials, Silk & Cotton Saris
in exquisite designs & Contemporary colours by famous designers, Skillfully
created by world famous Weavers of Pochampally. Ranging from home textile to
apparel fabrics, stoles, scraves and sarees in silk & Cotton, duppatas,
table mats, covers, cotton shirts & Kurtis, Hand bags and engineered
blends.
“Handlooms are
part of an age old Indian tradition- element
of Indian culture and rich artistry. By promoting handlooms, we
support the artisans and local community who have been passing on their skills
for generations. Promoting creativity and originality, each design is a result
of individual artisans creativity which is influenced by the
local traditions and cultures” Chairman, Pochampally Handloom Park,
Mr. Devender Said.
“Platforms such as this are
required to reach out women looking for well-designed hand made cotton, silk
wear & exclusive home textile , Which can see the blend of different
style and concept of handloom Products & Hand made creations coming
together under one roof Created by world famous Weavers of Pochampally’
said Mr. Damoder ,
Director for Pochampally Handloom Park.
The beauty of IKAT lies
in the unpredictability of texture of the fabric,
using the latest techniques. ’Ikat is
a textile technique in which patterns are achived by tying and dying the yarn
prior to weaving, this unique process gives ikat fabrics their
distinct feathered identity.