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S S Rajamouli and Arka Mediaworks join hands for ReleaseDay.com
Acclaimed director S S Rajamouli and Arka Mediaworks have joined hands to launch
Releaseday.com, an advanced streaming site for movies. The Telugu film
industry hasn’tquitecapitalized on using the internet as a medium of distribution for their films.Reaching out to thisever growing, global, online population of film lovers will be Releaseday.com’s primaryobjective; ushering in a virtual era of maximized online visibilityand market prowess.
Over the years, the demographics of Telugu film audiences have changed by leaps and bounds–fueling the demand for films both in India as well as overseas. However, there remain vastswathes of untapped foreign markets where Telugu films don’t release theatrically. Thatwas thegenesis of Releaseday.com and to that end, it will serve as a bridge between thesupply and demand of original content.
A salient feature of this platform is that it gives complete control to the producers – from
deciding where to screen the film to how much to charge for it. Moving forward, intuitive new
features will be introduced, such as enabling cross platform availability of content on devicesofyour choice and an array of apps for easier access. The streaming site is built on robusttechnology, ably backed by strong anti-piracy features – a system that is completelytransparentand mutually beneficial to both the producers and users.
Releaseday.com has exclusive handpicked content, chosen carefully on the basis of their
cinematic and entertainment value. Many of them are free to view and some premium moviesareavailable for streaming on a pay-per-view basis. Apart from Releaseday.com, otheronline
platforms will be introduced shortly, creating an ecosystem for content creators andaudiences to interact with and benefit from each other.
About SS Rajamouli:
In his career spanning more than a decade, S S Rajamouli has emerged as one of the most
successful and ambitious filmmakers of this generation. Right from Simhadri to his recent
fantasy film Eega, the director has grown from strength to strength and today, he's ranked as oneof the most prominent filmmakers in India. Last year, he was nominated in the ‘Entertainer of the
Year’ category by CNN-IBN and earlier this year his film Eega won two National Awards and
five Filmfare awards, including Best Film and Best Director. His upcoming film Baahubali,
starring Prabhas, Anushka, Rana, is set to be his most ambitious film till date.
About Arka Mediaworks:
Arka Mediaworks was founded by Shobu Yarlagadda and Prasad Devineni in 2001 and the
company currently has six TV shows on air in several languages, including Telugu, Marathi,
Oriya and Kannada. Over the past four years, after Arka Mediaworks ventured into film
production in 2009, Shobu and Prasad have produced three films - Maryada Ramanna, Vedam
and Panjaa, apart from collaborating with ABOD Entertainments and Walt Disney India for a
2010 fantasy film, Anaganaga O Dheerudu. The company is now producing S S Rajamouli's
upcoming magnum opus, Baahubali, expected to be one of the most expensive films ever made
in Indian cinema.
for any enquiries pertaining to streaming your content on Releaseday.